Published by David Horowitz • 5 months ago
HUNTINGTON, N.Y. (PRWEB) May 13, 2019--Harborside, a market-leading communications company with a focus in oncology, welcomes Brianna Hoffner, MS, ANP-BC, AOCNP®, as its new Director of Clinical Outreach and Development. Ms. Hoffner joins Harborside after a decade of clinical work as an oncology nurse practitioner. She will be responsible for developing and extending Harborside’s programs for oncology advanced practitioners.
“Brianna is recognized as a world-class educator in oncology,” said David Horowitz, Senior Vice President and Director of Sales at Harborside. “We’re thrilled to have her clinical expertise and knowledge of the marketplace working on behalf of Harborside.”
In her most recent role, Brianna served as the Lead Advanced Practice Provider for Medical Oncology and the Medical Director of the Clinical Assessment and Rapid Evaluation (CARE) Clinic at the University of Colorado Cancer Center. She provided clinical care to patients with advanced malignancies in the outpatient clinic, oncology urgent care, and research settings. Her primary area of expertise is the management of immune-related adverse events.
Prior to joining the faculty at University of Colorado, she worked as the Supervisor of Clinical Research Operations at The Angeles Clinic and Research Institute, an affiliate of Cedars-Sinai. Ms. Hoffner received her Bachelor of Arts in Sociology from Boston College and Master of Science Nursing in Adult Oncology from Yale University.
“We have been fortunate to work closely with Brianna the past few years as a member of our faculty at the JADPRO Live conference,” said Anthony Cutrone, President of Harborside. “Her knowledge and connections in this industry will have an immediate impact on our growth as a company.”
“I’m thrilled to join the Harborside team,” said Ms. Hoffner. “I’ve seen their creativity, dedication, and innovation up close, and I’m looking forward to expanding their impact and influence among the advanced practitioner community.”
Ms. Hoffner will work closely with the business development team at Harborside to create programs to support the work of advanced practitioners. In addition, she will liaison with educators and marketers in the pharmaceutical and manufacturing industry to drive new revenue opportunities for the company. Ms. Hoffner will also contribute her clinical expertise to Harborside’s award-winning content across its publishing portfolio.
Harborside is the foremost medical communications company that oncology clinicians turn to for accurate content, news, and education. Harborside publishes JNCCN--Journal of the National Comprehensive Cancer Network, The ASCO Post, the Journal of the Advanced Practitioner in Oncology (JADPRO), and the Journal of Oncology Practice. Harborside also produces JADPRO Live, a conference for advanced practitioners working in the field of oncology. Harborside also represents the Journal of Clincial Oncology (JCO) and the entire suite of JCO publications.